Many creatives still bristle at the idea of programmatic advertising, concerned that it’s supplanting intentional human decisioning with inexpensive tech – and throwing cheap ads all over the internet in the process. Yet programmatic advertising now accounts for 90% of display ads, and it’s growing fast in video. Here’s a paradigm shift for creative: More efficient ways of media buying and flighting can mean more attention paid to making the best creative possible -- not to mention the fact that it can be seen by the audiences that it's truly meant for. But full buy-in is needed. In this panel you’ll hear from brand marketers about the urgency of building high-quality, effective advertising, from agency leaders who want to advocate for it, and from the innovators building the technology to make this vision possible.
Sinead Fox is a member in the firm's Consumer Products and Retail practices.
She has almost 15 years of consulting experience at Bain.
Sinead advises clients across a range of industries, with a focus on consumer products and retail. She holds deep expertise in topics related to business transformation, strategic consulting, management, due diligence and mergers & acquisitions (M&A).
She holds a doctorate in stem cell biology from Oxford University and a B.Sc (Hons) in biochemical sciences from the National University of Ireland, Galway.
Marcos Escalante, Chief Product Officer at Infillion, leads the Product strategy in developing groundbreaking advertising products. With over 20 years in advertising technology, he specializes in emerging spaces like CTV, mobile, measurement, and data. Marcos has driven market success for companies such as Atlas, Microsoft, and Datalogix. His innovative approach and leadership continue to position Infillion at the forefront of the industry.
Dave Kersey is an accomplished media agency veteran, leading the Consumer Engagement Group which includes audience strategy, media planning, digital, social and decision sciences. He sits on GSD&M’s leadership team as the Chief Media Officer ensuring the agency is well positioned to prioritize consumer behavior to drive business outcomes. He’s evolved the agency’s Consumer Engagement/Media practice while leading modern brands as they compete for consumer attention in an ever-changing and highly fragmented media landscape. Prior to joining GSD&M, he served in senior leadership roles across Carat/Dentsu, OMD and Horizon Media. His leadership and media approach has driven creativity and innovation across some of the most iconic and unique brands—Disney, Hilton, Intel, Infiniti, Sephora, Fruit of the Loom, and U.S. Air Force, to name a few. Dave brings more than 20 years of experience in audience-centric media connections, aligning consumer experience and creative messaging across all connection touch points.
Pirouz is the President and Co-Founder of inPowered AI, the AI Platform for Programmatic Advertising bringing cookie-less AI capabilities such as AI bidding algorithms and AI generated creatives to every leading Demand Side Platform. inPowered is headquartered in San Francisco and backed by Gokul Rajaram and other leading silicon valley investors. Prior to inPowered Pirouz along with his brother Peyman founded NetShelter which became the world’s largest technology property on the web before being acquired by Ziff Davis in 2013.
Cynthia Clevenger is a B2B Marketing veteran with nearly two decades of experience working on both the agency and publisher sides of the industry. She has extensive knowledge in advanced measurement, programmatic and streaming. Clevenger currently leads all B2B Marketing efforts at Tubi, including go-to-market strategy and ad product positioning, sales enablement, events and industry partnerships. During her time at Tubi, Cynthia has helped develop award winning marketing campaigns resulting in 5x Cannes Lion awards and the prestigious Super Clio award.
Before joining Tubi in 2020, she spent five years as the Senior Director of Product Marketing at dataxu (now Roku), where she helped launch a suite of advanced TV products for advertisers. Clevenger is a graduate of Oregon State University with a bachelor’s degree in speech communications.
